Sample Marketing Plan Process | Marketing Plan Example | Marketing Plan Steps
Sample Marketing Plan Process | Marketing Plan Example | Marketing Plan Steps
In every organization Marketing plan is key to the success for the Business, You can use this marketing plan plan process for your business. All you need is to answer the questions that the plan asks as complete as possible. With this you can draw the Marketing Plan Steps.
1. Market Analysis
Who are my customers?
We will be selling primarily to ....(fill in all that apply to your business)
Retailers____________________________
Wholesalers_________________________
Private Sector________________________
Government__________________________
Other_______________________________
Who are our competitors? (Complete this summary for each competitors)
List your strengths and weakness compared to those of your competition, in respect to location, reputation, services offered, size of business, unique features and expertise.
To help you understand what i mean by this I will give you an example on this:
A lawn care business may have strengths in terms of good reputation, a unique service offering and well located geographically but its weakness may be increase in competition and its limited ability to satisfy demand if it is a single person business.
2. SWOT Analysis
This type of analysis refers to the strengths, weakness, opportunities and threats surrounding your business. These are affected by the following factors:
Answer the following question to build a picture of your products and services:
Pricing Strategy: (Use the following list)
Percentage mark-up on cost ____________
Competitive pricing ________________
Below competition ____________________
Premium price _____________________
Are your prices consistent with your image?
Position:
Describe where you pitch yourself at the market and explain why and how. Information might include location, quality and so on.
Promotion:
Which of the following advertising or promotion sources will you use to inform your target market about your product, its price and position?
Since you will be spending precious money on promoting your products and services, it is important that you measure the response received. This can be done by asking clients where they heard of you and tracking clients sales and results over a set period. You need to learn more about your customers and need to find the ways to determine the market response to your business.
Marketing Budget____________
After deciding what forms of promotion you are going to use, and when they will be used, you can create a marketing budget. You will be better equipped to detail the implementation of your marketing plan by listing your projected expenditure for each month for each type of promotional activity.
Forecasting sales____________
You may arrive at sales estimates by :
What are the monthly sales that you want to achieve?
In every organization Marketing plan is key to the success for the Business, You can use this marketing plan plan process for your business. All you need is to answer the questions that the plan asks as complete as possible. With this you can draw the Marketing Plan Steps.
1. Market Analysis
Who are my customers?
We will be selling primarily to ....(fill in all that apply to your business)
Retailers____________________________
Wholesalers_________________________
Private Sector________________________
Government__________________________
Other_______________________________
Who are our competitors? (Complete this summary for each competitors)
- Name
- Location
- Product / Service
- Number of Years in business
- Pricing
- Features of product / service
- Promotional activities
List your strengths and weakness compared to those of your competition, in respect to location, reputation, services offered, size of business, unique features and expertise.
To help you understand what i mean by this I will give you an example on this:
A lawn care business may have strengths in terms of good reputation, a unique service offering and well located geographically but its weakness may be increase in competition and its limited ability to satisfy demand if it is a single person business.
2. SWOT Analysis
This type of analysis refers to the strengths, weakness, opportunities and threats surrounding your business. These are affected by the following factors:
- External Environment : This refers to market trends, interest rates, availability of goods or products, legislative factors, government control, technology and so on.
- Internal Environment : This refers to your promises, plant and equipments, sales, production of goods, productivity of your staff, financial status and so on.
Answer the following question to build a picture of your products and services:
- What s the purpose of your products and services ? What need are they designed to satisfy ?
- How are your products and services priced in the marketplace ?
- How are your products and services positioned in the marketplace ?
- How are your products and services promoted ?
- How are your products and services packaged ? Do they come in various colors, shapes and sizes and why ? Do they portray the right image to your customers ?
Pricing Strategy: (Use the following list)
Percentage mark-up on cost ____________
Competitive pricing ________________
Below competition ____________________
Premium price _____________________
Are your prices consistent with your image?
Position:
Describe where you pitch yourself at the market and explain why and how. Information might include location, quality and so on.
Promotion:
Which of the following advertising or promotion sources will you use to inform your target market about your product, its price and position?
- Publicity - free press
- Public relations - sponsorship, service groups
- Trade shows
- Billboards
- Magazines
- Newspapers
- Phone directory
- Trade associations
- Emails
- Internet
- Radio
- Television
- Others
- Personal selling or Sales team
Since you will be spending precious money on promoting your products and services, it is important that you measure the response received. This can be done by asking clients where they heard of you and tracking clients sales and results over a set period. You need to learn more about your customers and need to find the ways to determine the market response to your business.
Marketing Budget____________
After deciding what forms of promotion you are going to use, and when they will be used, you can create a marketing budget. You will be better equipped to detail the implementation of your marketing plan by listing your projected expenditure for each month for each type of promotional activity.
Forecasting sales____________
You may arrive at sales estimates by :
- Knowing the size of the market and estimating your potential share of it, based on your marketing strategy and the competition.
- researching figures on similar businesses
- sourcing the opinions from suppliers
- Calculate how many sales you need to make per day at a typical price per item. Based on these findings, you will be able to complete a sales forecast table for twelve months:
What are the monthly sales that you want to achieve?
Product / Service
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Jan
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Feb
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Mar
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Apr
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May
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Jun
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July
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Aug
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Sep
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Oct
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Nov
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Dec
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Total
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Marketing Budget_______________________________
How much are you going to spend each month on marketing your business?
How much are you going to spend each month on marketing your business?
Promotions
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Jan
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Feb
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Mar
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Apr
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May
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Jun
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July
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Aug
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Sep
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Oct
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Nov
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Dec
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Total
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Media release
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Radio advert
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News paper advert
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Trade expo
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Radio advert
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Network meetings
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Internet
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Trade association
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Email
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Public relations, sponsorship etc
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Television
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magazines
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Billboard
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