NAAPTOL | Research & Comparison based Online Shopping Portal
Naaptol
Naaptol [ www.naaptol.com ] is a web based business where consumers can research different products and make purchases online. It has a platform where a consumer can research about 2500 Stock Keeping Units [ SKUs ] categorically and can buy 1000 products online.
Naaptol launched in January 2008 and by June 2009 it has grown from 0 to 6000 customers per day. Today Naaptol gets an impressive growth of more than 1.5 crore worth of transactions per day.
How it works
Naaptol does not sell directly. It initiates selling. The complete process include order placement on website or over phone.Suppliers keep the goods ready for dispatch to logistics partners. The logistics partner then deliver the goods to consumer.
What makes it unique
Manu Agarwal believes Naaptol has revolutionized the way online shopping was done. The portal's logistics partners are chosen carefully to cover of 23000 pin codes across India which giving an advantage of widest reach in the country. The complete process includes order placement, Suppliers keeping the goods ready for dispatch to logistics partners and delivering the goods to customers in a completely automated way. This enables Naaptol to scale very quickly with Excellent service to the customers.
"We ensure that the technology is at its peak in terms of user maturity" say agarwal. The technology helps the fresh user of the site will take the same time to select products as like an frequent user of the site. The site employs the best logistics partners of the country which ensures the best treatment to the sale process, ensuring quality and timely delivery.
Ahead in Business
To beat the competition Naaptol exploits multiple media platforms like print , television , internet and direct marketing. It has a strong hold across different media tools. In print alone, Naaptol covers a few major dailies and 50 other publications, while broadcasting involves collaboration with leading TV channels across India in different regional languages.
Naaptol has strong partnerships with brands like Blackberry, Reebok, Anjali, Jaipan and many more."We have made a good deal, that's why our reputation has grown" says Mr. Agarwal.
The Challenge
The initial challenge was low monetization of the business. The revenue was not coming in. To overcome the challenge , Agarwal initiated Naaptol "Hot Deals" that showcases easily available and affordable products at a best buying rates. This strategy helped Naaptol beat the initial challenge.
The Brain Behind
Manu Agarwal was doing pretty well in U.S. where he was worked as Project Manager in WSI. He is a Bachelor in Engineering from IIT Kanpur and Masters in Computers and Electrical Engineering from University of Minnesota.
Though he does not belong to business family he always wanted to do something on his own. He always wanted to become an Entrepreneur that urged him to start something on his own. This propelled him back to India in 1998 and he straightaway launched into business.
Naaptol
Naaptol [ www.naaptol.com ] is a web based business where consumers can research different products and make purchases online. It has a platform where a consumer can research about 2500 Stock Keeping Units [ SKUs ] categorically and can buy 1000 products online.
Naaptol launched in January 2008 and by June 2009 it has grown from 0 to 6000 customers per day. Today Naaptol gets an impressive growth of more than 1.5 crore worth of transactions per day.
How it works
Naaptol does not sell directly. It initiates selling. The complete process include order placement on website or over phone.Suppliers keep the goods ready for dispatch to logistics partners. The logistics partner then deliver the goods to consumer.
Manu Agarwal believes Naaptol has revolutionized the way online shopping was done. The portal's logistics partners are chosen carefully to cover of 23000 pin codes across India which giving an advantage of widest reach in the country. The complete process includes order placement, Suppliers keeping the goods ready for dispatch to logistics partners and delivering the goods to customers in a completely automated way. This enables Naaptol to scale very quickly with Excellent service to the customers.
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| Image source : www.yosuccess.com |
"We ensure that the technology is at its peak in terms of user maturity" say agarwal. The technology helps the fresh user of the site will take the same time to select products as like an frequent user of the site. The site employs the best logistics partners of the country which ensures the best treatment to the sale process, ensuring quality and timely delivery.
Ahead in Business
To beat the competition Naaptol exploits multiple media platforms like print , television , internet and direct marketing. It has a strong hold across different media tools. In print alone, Naaptol covers a few major dailies and 50 other publications, while broadcasting involves collaboration with leading TV channels across India in different regional languages.
Naaptol has strong partnerships with brands like Blackberry, Reebok, Anjali, Jaipan and many more."We have made a good deal, that's why our reputation has grown" says Mr. Agarwal.
The Challenge
The initial challenge was low monetization of the business. The revenue was not coming in. To overcome the challenge , Agarwal initiated Naaptol "Hot Deals" that showcases easily available and affordable products at a best buying rates. This strategy helped Naaptol beat the initial challenge.
The Brain Behind
Manu Agarwal was doing pretty well in U.S. where he was worked as Project Manager in WSI. He is a Bachelor in Engineering from IIT Kanpur and Masters in Computers and Electrical Engineering from University of Minnesota.
Though he does not belong to business family he always wanted to do something on his own. He always wanted to become an Entrepreneur that urged him to start something on his own. This propelled him back to India in 1998 and he straightaway launched into business.
Good one!
ReplyDeleteThanks Admin Awesome media!!!
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